As the healthcare ecosystem evolves, pharma companies are shifting from a one-size-fits-all approach to putting the focus on individual interactions with healthcare practitioners (HCPs). Collecting, interpreting and maximizing the insights from each and every interaction is the key to understanding the HCP ecosystem and optimizing marketing & sales (M&S) spend.
By mapping the entire HCP journey across all interactions, including physical and digital transactions, plus digital traces from web, social, open, big and external data and data management platforms (DMPs), we create value for the HCP and our customers. Analysis of this centralized data includes models, segmentations, behavior analysis and more. At Business & Decision Life Sciences, we call it ROI2 – Return on Investment through Return on Information.
With in-depth experience across life sciences and data management, we are uniquely suited to supporting pharma and biotech companies in achieving new insights and maximizing results across the HCP ecosystem, improving HCP communications with targeted, personalized information, creating new touchpoints and enabling a clearer view on M&S expenses.
Digital Engagement - Practitioner
Digital Mobile solutions