Described as the fuel of the 21st century, Data is the raw material for applications with high added value, and is giving rise to a new economy. Effective treatment of this raw material creates significant value and a competitive advantage to companies and organizations.
The good news is that this raw material is neither scarce nor exhaustible. Digital transformation, new applications and new digital media such as mobile devices, beacons, IoT enabled devices are creating huge volumes at every moment.
Because of the availability and accessibility of this data, new usage of it is invented every day. Organizations see Data as an asset and an element of structural valuation. They become data-driven and improve the customer experience, aim for operational excellence or create new services with Data. Everybody talks about the “Big Data” revolution, but these two words actually hide many technologies, practices, skills and use cases.