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CRM to xRM: Driving Improvements in Medical Device Profitability - LS Webinars

29/02/2012 - BrightTalk Webcast

Improving profitability in the medical devices sector is dependent upon effective multi-channel marketing, driving sales through effective relationship management, retaining and growing market share through enhanced customer satisfaction, delivering better therapeutic outcomes through effective patient management and achieving efficient regulatory compliance in all customer and patient interactions. In this webcast Business & Decision’s Life Sciences and CRM experts will show how this can be achieved through the implementation of an effective relationship management strategy, enabled by a suitable relationship management (xRM) platform.

Reviewing a ‘CRM to xRM' development roadmap, this webcast will look at how market share and profitability can be improved by:

  • The extension of traditional CRM enabled sales force automation into areas such as multi-channel marketing and social media,
  • Implementing relationship management (xRM) with collaboration partners, key opinion leaders, patients and patient groups,
  • Supporting customer and patient facing regulatory processes such as patient/device tracking, installed base management, service management and product recall,
  • Managing patient treatment and improvements in therapeutic outcomes to retain customer and patient loyalty, secure revenue streams and improve profit margins.

 

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