The Gartner Magic Quadrant reports are evaluations of CRM Service Providers based on their ability to execute and their completeness of vision. In both Magic Quadrants, Gartner stated, it "considers client feedback to be one of the most critical measures of a service provider's success."

Patrick Bensabat, CEO of Business & Decision comments "With the outstanding reputation of the Gartner Magic Quadrant, we are very honoured to see Business & Decision evaluated in these reports. Based on customer feedback and on our rapid ability to deploy our expertise internationally, I believe this brand recognition embodies a genuine value for us and highlights the reliability of our strategy and our position among professionals and clients through our CRM bids. "

The CRM service portfolio of Business & Decision allows the corporation to accompany customers throughout the life cycle of their activities. Specifically, it comprises strategy definition, solutions benchmarking, data management, change management, the creation of service centers, and hosting applications in order to continuously improve CRM solutions. Offerings are packaged across industry sectors: telecommunications, media, insurance, life sciences, banking, insurance and other areas in which solutions are offered.

During the 2008 first quarter, CRM represented 24% of Business & Decision's turnover with an increase of 44%. Through the acquisition of Inforte in the summer of 2007, the Group reached a  

strong position in the USA market for CRM, as well as in Europe, notably in the UK and Germany. Simultaneously, strong organic growth has confirmed its leadership in Benelux, Switzerland, Spain and France.

1) Gartner, Inc. "Magic Quadrant for CRM Service Providers, Europe, 2008" by Ed Thompson and Matthew Goldman, April 29, 2008

2) Gartner, Inc. "Magic Quadrant for CRM Service Providers, North America, 2008" by Ed Thompson and Matthew Goldman, April 30, 2008

 

About the Gartner Magic Quadrants

The Magic Quadrants are copyrighted 2008 by Gartner, Inc. and are reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Business & Decision - www.businessdecision.com

Founded in 1992, Business & Decision is an International consulting and Systems Integration company specializing in Business Intelligence, Customer Relationship Management (CRM) and E-Business. The Group works with clients to implement systems that aim at driving business functions and performance (dashboards, reporting, consolidation etc.); help in customer relationship management (sales force automation, call centers, campaign management, analytical CRM); and assist in E-Business (intranet and extranet portals, directories and Meta directories, e-commerce, knowledge management, Open source technologies, etc.). With more than 2,800 employees worldwide, Business & Decision has developed a "complete project" approach that spans from consulting to implementation. The Group has a reputation for its functional and technological expertise and has forged partnerships with all of the key technology vendors. At present, Business & Decision has more than 1,200 clients.

Business & Decision has been listed on the Euronext Paris since February 2001 (compartment B / Isin code: FR 00000 7895 8 / Symbol:  BND). Business & Decision is listed in the NextEconomy segment and in the IT-Cac (technology market). For more information, visit: http://www.businessdecision.com/