As a leading topicals* and supportive care specialist, Sinclair IS Pharma strives to improve the health, appearance and confidence of patients, creating value for healthcare providers and shareholders. Until now, the finance team was providing support to Country Operations Directors and to Regional Business Directors to run the commercial activities of the company, collecting sales data and analysing margins. In order to provide operations managers with an open, user-friendly and improved follow-up of the performance and to allow the finance teams to spend more time in business analysis, Sinclair IS decided to move to a complete Enterprise Performance Management (EPM) solution.

Charles NGANDO BLACK, Project Director at Business & Decision, comments: "Sinclair IS already had a proven EPM approach. But it was not industrialized. The implementation of an EPM solution allows to reduce consolidation time period and to increase market responsiveness. Activities related to collection and validation of data are automated by the solution. Thus, we provide the finance teams the ability to spend more time on data analysis and on interaction with business teams."

Jean-Louis Lamandé, Operations Finance Director at Sinclair IS, comments: "This solution brings us noticeable benefits: we unified and improved our performance indicators across the operations and have now a day+1 retrieve of weekly & monthly sales. The access to information is now secured and faster. In addition, this solution will also facilitate and speed up future product or company acquisitions and integration. Business & Decision team has totally understood our needs and responded to it. They trained us to the solution and transferred enough knowledge to our teams to work in autonomy after the project".

This new tool includes planning and reporting activities and enables Sinclair IS' teams to build budget and to follow-up the underlying performance. From now on, it can be analysed by product, by area, by customer, by distribution channel, in different currencies and following several other criteria in a few minutes and at a glance. Some automatic dashboards have been designed to allow a tight control of management entities through customised key performance indicators. Top management, commercial and finance teams are now all using the system, as well as other departments such as Investor Relations & Communications to feed annual report & other interim management statements of the company for instance.

Business & Decision is now working on a satellite project to implement a financial follow-up of marketing and communication activity.

* Topical: relating to a drug applied topically to a localized area of the body or to the surface of a body part. Topicals include cosmetic and medicinal products.

About Sinclair IS Pharma plc - see www.sinclairispharma.com
Sinclair IS Pharma is an international specialty pharmaceutical company focused on treatments in dermatology, wound care, oncology support and critical care through advanced surface technology and innovative delivery systems. The Company has a growing sales and marketing operation with a direct sales presence in the top five European markets and an extensive marketing partner network across selected developed and emerging markets.

About Business & Decision
Business & Decision is an international Consulting and Systems Integration (CSI) company. It is a leader in Business Intelligence (BI) and Customer Relationship Management (CRM), and a major player in e-Business, Enterprise Information Management (EIM), Enterprise Solutions as well as Management Consulting. Business & Decision contributes to the success of customer projects by driving maximum business performance. The company has a reputation for functional and technological expertise and has forged partnerships with all of the key technology vendors.
Located in 19 countries, Business & Decision currently employs more than 2800 people worldwide.
Additional information is available at www.businessdecision.com

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Delphine Boudaud
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Business & Decision
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delphine.boudaud@businessdecision.com

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